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KTF Leads Kenyan Tourism and Travel Trade Participants to World Travel Market (WTM) Africa in Cape Town, 10th - 12th April
Author: Imelda Ndomo
Date: 9 Apr 19

Kenya continues to take bold steps to progress its share of the global travel market through dynamic marketing and promotional activities aligned to current market trends.

KTF, the apex body of the private sector in tourism in Kenya, is spearheading a renewed push to draw upon the immense opportunities and potential in new and emerging markets particularly, in Africa region.

In this regard, KTF in collaboration with 9 key members of the trade and stakeholders will showcase Kenya's diverse tourism offering at one of the region's biggest travel trade fairs, WTM Africa 2019.  Bookings for business to business meetings with the participating Kenyan trade is currently open for agents and trade visitors via the event website, https://africa.wtm.com/

"In 2017, Africa accounted for 29% of international arrivals to Kenya. Indeed, Africa has shown great potential over the last five years gaining a 5% share of arrivals by region over the past five years. We believe Africa is the next frontier in the tourism business," Tourism & Wildlife CS, Hon. Balala.

Through the platform of a panel session on ‘Tourism Marketing in Eastern Africa - cooperation or competition based?' KTF Chief Executive Officer - Ms. Suzan Ongalo will be part of the panel to share with tourism leaders and decision makers from across the continent and in particular East Africa (EA), insights into the merits of the push for a single destination in the EA region.

We look forward to speaking with the African tourism and travel trade about Kenya's world class and diverse tourism offering and, the cause for a single destination in East Africa. Book a meeting with us today!
 
Our contacts:
comms@ktf.co.ke

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